Bio

Cynthia McGuineas, President
cynthia@cmacmediaconsulting.com

Cynthia is President of CMAC Media. A 27 year industry veteran, she brings to CMAC Media a proven track record of success as well as an impressive range of knowledge and expertise in traditional and new media advertising sales and management. It takes a sense of humor, tenacity and “preparation meeting opportunity” (that’s called luck) to successfully integrate the ability to sell “air”, “concepts” and “spots and dots” while managing offices and sales teams, large and small, across the country.

With an entrepreneurial spirit and nearly three decades of exceeding sales goals and successfully managing multi-million dollar profit centers (sales offices, often called “satellites” that are scattered everywhere from Chicago and Detroit to Los Angeles) Cynthia harnessed her decades of industry experience and founded the company in January 2010.

She brings a simple vision to work every day and that is to successfully collaborate with clients, uncover needs, develop strategies and create multi-platform, idea-based media solutions.

Her work with national, regional and local media clients has provided her with a keen sense of the nuances involved in developing creative media solutions for a multitude of consumer categories as well as media companies. Cynthia is a graduate of Albion College in Michigan and earned a Bachelor of Arts degree in Economics and Management. Cynthia currently serves on the Board of Directors for the Austin Advertising Club. And when time and weather permit, she’s working on her slice and staying out of sand traps.